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Casper - Public Relations Event Project
These are all the components I've created for the Casper Wave Hybrid Snow Mattress PR Event assignment.
The elements of the full press kit include: a mock-up of the psychical PR box, internal elements, documentation, invitation, fact sheets, and more!
01
The press box will be a bedframe on top of a “cloud”, with Caspers logo on the outside of the container, event name, and editor's name. This is shown on the outside cover mockup, and the gold ribbon represents the "latch" that will be pulled to open the container.​
The bottom of the box is in the shape of a Casper mattress and made out of the same material, so the editor can “feel” the actual quality of the mattress within the kit.
Outside Cover
Inside Cover
The press kit will include a USB - it'll be in the shape of a Casper pillow, and will be embedded onto the “Casper mattress”.
All of the printed materials will be in the form of a Casper storybook, “Casper - a miniseries.”
02
The invitation will be a light blue envelope in the style of a half an inch box, and when the Casper button is pushed on the front of the envelope - the “flaps” flip open and the printed invitation will pop upward, with the use of actual “Casper springs” on the inside.​
Cover Letter
03
Fact Sheets
04
"The Hook" - Free Elements
05
All other items included within the press kit.
VIP pass for the event
Free mattress coupon for the editor
Instagram event ad
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